“Rafa desde Casa”_ delivery service

"Rafa desde Casa" was a design project developed during the COVID-19 pandemic in Cuba for a chef who started his own delivery business of Cuban poke bowls from home. It is inspired by memories and tangible objects such as traditional restaurant menus, stamps and stationery supplies but brings them into the digital space during a time when everyone was looking for familiar comfort and the feeling of a different and better time.

Was a close collaboration with the chef to develop the brand identity and communication tone for all the content and launching

Skills: Concept development / Social Media Strategy / Social Media and Communication Design 

Social Media Content_ Havana Club and Cuban Fine Arts Museum

These were opportunities as freelance to develop communication strategies for relevant brands like Havana Club for an end-of-the-year event and with the Cuban Museum of Fine Arts for a series of concerts they were hosting.

Highlights: Visual Identity  / Social Media Content  / Social Media Copy / Editorial and Prints

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La Pupa

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visual strategy