In a world where misinformation spreads faster than the speed of light, the truth is more important than ever. From manipulated narratives to unchecked social media posts, the lines between fact and fiction are blurring, often by design. With major platforms stepping away from fact-checking and political debates favouring sensationalism over substance, the responsibility to seek the truth falls on us.

That’s where NASA and Pringles come in. At first glance, a space agency and a snack brand might seem like an unlikely duo. But look closer, and you’ll see what truly connects them: innovation, curiosity, and a commitment to exploring both the universe out there and the world within. Whether it’s uncovering the mysteries of the universe or ensuring the perfect crunch inside every can, both NASA and Pringles rely on precision, science, the people and the communities on this planet.

This collaboration isn’t about selling a product, it’s about fueling a movement. Together, NASA and Pringles are launching a campaign that calls on the world to question everything, seek out credible sources, and never stop chasing knowledge.

With open-source fact archives, interactive experiences, and bold public statements, this initiative makes one thing clear: Reality isn’t up for debate.

Whether we’re talking about planetary exploration or the contents of your favourite snack, some truths are undeniable and they’re worth protecting.

Concept

KEY MESSAGING PILLARS

Truth is Universal – Whether in space, on Earth, or inside a Pringles can, some facts are unshakable. This campaign highlights how science, technology, and everyday life all depend on proven truths.

Misinformation is a Real Threat – We address the dangers of misinformation without being alarmist, encouraging people to seek credible sources and challenge what they read.

Curiosity is Our Best Tool – The campaign celebrates curiosity as the antidote to misinformation, inspiring people to question, explore, and think critically.

NASA & Pringles – Innovation, precision, and a relentless pursuit of better understanding connect these two unlikely partners.

BRANDING

A color palette chart showing four color swatches with their hex codes: blue (#2F307F), red (#B02824), yellow (#F6C64B), and green (#69BC47). On the right, there are font samples for Pinup-Regular, Helvetica, and Public Sans in various sizes and styles.

CHANNELS

Social Media - Launch: “UNcHIPPED: Source Matters”

Through social media channels, graphic content supports and creates anticipation around a new series of interactive videos where people will be able to engage and get answers from celebrities and experts, everything around uncommon questions, facts that need to be checked and questionable sources

Video of a man in a blue astronaut jumpsuit with NASA and ESA patches, asking if anyone has had sex in space, with an arrow pointing to a patch labeled 'ESA' and the word 'Astronaut' overlayed.

A young girl with brown hair and freckles wearing a purple NASA shirt, standing outdoors with a large hangar or building in the background on a sunny day.

Man dressed in NASA jacket and red shirt, speaking in front of a light-colored wall, with a question about life in space displayed on screen.

A woman with short hair wearing a pink tie-dye shirt sitting at a table with a microphone, during a panel or interview, with a background displaying the date January 6.

A man with dark, curly hair and stubble, looking down with a serious expression, standing in a dimly lit scene with warm background lights.

Real World Activation

The Stacking Truth Billboards

A large billboard on a brick building in an urban area with trees at the bottom, containing text about deaf people's sign language use and a message about facts and crumbs.

Colorful poster with bold text stating 'Climate Change Is a Hoax' at the top, followed by statements about gravity, the solar system's wall, and flamingoes.

A promotional poster with a yellow background and orange top section, stating 'Stack the Facts, Not the Fiction.' It includes a QR code and a URL for checking facts at nasa[dot]com/ufo.

An Open-Source Truth Archive “UFO PLATFORM” . The Unknown Facts Observatory

An illustration of a rocket launching from a stylized planet with rings, set against a starry space background with multiple planets and celestial bodies, and text about UFOs and space exploration.

Task No. 1

TASK No. 3